Tuesday, January 17, 2017

Bodo Sperlein Bild 9 TV for Loewe

Loewe Raum - Berlin, September 2016 from Bodo Sperlein on Vimeo.
I imagine the long time partner, Phoenix design is decommissioned for now.  To their credit, Phoenix did nice job of establishing the iconic round eye and genuine ID over decades for Loewe.  Yet I could understand why Loewe pinged Bodo.  Phoenix ID was getting a few degrees too cold.  This bild series are warm, provocative and refreshing. 

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