Wednesday, January 18, 2017

HYUNDAI IONIQ SCOOTER CONCEPT


For the 1st and last mile mobility.  Honda has been trying with Motocompo and many others but none has yet established one.  This particular ID is based on a kick scooter concept and Richard Sapper ish pragmatic but lacks wow.  Also all the Korean brand needs to rethink their corporate name, branding and CI logo.  LG and SsangYong need to be worked the most.

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