Aviator Antoine de Saint-Exupéry could have been summing up the Apple philosophy when he said, "A designer knows he has achieved perfection not when there is nothing more to add, but when there is nothing left to take away." Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience — whether it be in product design, Web site navigation, marketing and advertising materials and presentation slides. Say "no" more often than "yes." Oh, and get rid of the crappy stuff.

From Forbes on Apple Direction
http://blogs.forbes.com/carminegallo/2011/05/16/steve-jobs-get-rid-of-the-crappy-stuff/