from web: The letter "K" was a favorite of Eastman's; he is quoted as saying, "it seems a strong, incisive sort of letter." He and his mother devised the name Kodak with an anagrams set. Eastman said that there were three principal concepts he used in creating the name: it should be short, easy to pronounce, and not resemble any other name or be associated with anything else. Good for Asians too who mixes L and R a lot. Chevrolet is one of the toughest.
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