Air France's new "Take a Chance or Fly Air France" campaign includes a 50-foot roll of Sudoku puzzles, Champagne-flavored gummies and a scratch-and-sniff patch with the aroma of boeuf bourguignon.
Try to win over low cost pay for everything airlines but 50 foot of Sudoku paper, really? Only the a few will play and the rest is waste. Crappy marketing.
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